Category Archives: Sustainability

The Story of Stuff


Here’s something that got me thinking:

The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns, with a special focus on the United States. All the stuff in our lives, beginning from the extraction of the resources to make it, through its production, sale, use and disposal, affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff exposes the connections between a huge number of environmental and social issues and calls for all of us to create a more sustainable and just world. It’ll teach you something. It’ll make you laugh, and it just may change the way you look at all the stuff in your life forever.

Naturally, the topic is far from new to GlobaLab. I have been looking at the political economy of globalisation for months now. I agree with many of this movie’s positions, and love its simple and entertaining tone. Well done to Annie Leonard and to all those involved for translating into an easily-graspable short film some of the complexities of the global economy, particularly the commodity chains that form the backbone of world trade.

Yet, I can’t help pointing out: it’s not that simple. Describing the problem as one of ever-collapsing natural resources and abused Third World workers fighting the evil and conspiratorial plans of multinational corporations with the help of selfless international NGOs might look good on film, but is it an actual reflection of the real world?

I am not a great admirer of corporations, or a blind believer in the transparency of their CSR policies, but branding them all as Earth-destructors does not do justice to the good many of them do (in terms of job-creation, economic growth, research into innovation – including into clean energy), nor will it help change the way they behave.

And similarly, the omnipresent sanctification of NGOs fails to disclose their deep accountability limits and underlying political interests. According to One World, the NGO sector scores lower than the corporate and intergovernmental sectors when it comes to transparency, so it is legitimate to question many of their claims, especially their Doomsday positions on the environment and development.

But on one point I fully agree: consumerism lies at the centre of this system, so if we want to change it we have to start thinking of creative ways to change people’s attitude towards stuff…

My heart’s with Ethan

 Chris Jordan, Cell Phones, 2007 (courtesy: http://www.chrisjordan.com/)

Ethan Zuckerman remains my No. 1 favourite blogger of all times, and given how much I struggle to update GlobaLab at least 2-3 times a week, while trying to work and retain a decent social life, I am in awe at his amazing prolificacy.

A quick browse at his last few entries would be enough to feed an average person’s brain for 6 months. Over the last few days, he’s been busy reporting from the PopTech conference, which he describes as “the annual three-day gathering of scientists, inventors, geeks, philosophers and thinkers in coastal Maine“. The event is a catwalk for amazing projects and ideas that are truly transforming the world. If you haven’t followed the event, you can read Ethan’s posts on some of the most interesting presentations, including (but there are more):

It took me good part of the day to read them all, and there are many more celebrity bloggers who reported from the event, including BoingBoing, Next Billion, and a few (but not many) non-English speaking bloggers.

If this isn’t enough for you, check out Ethan’s earlier post about a new initiative to fight counterfeit pharmaceuticals in Ghana (hopefully soon the whole of Africa), mPedigree, which will use mobile phones to track drugs from their original producers all the way to the pharmacy shelves, allowing each buyer in the chain to ensure that they’re dealing with a legitimate product. Or check out the entry in which he takes a good shot at unravelling the complex situation in Somalia, in response to the Onion’s eye-opening video Situation in Nigeria Seems Pretty Complex, a must see for all Africanists:

In The Know: Situation In Nigeria Seems Pretty Complex

What can I say? Ethan, you are my personal hero!!!

Environment and development

Deep, deep green - C: Private Eye cartoon

Ok, I am late. I was meant to post this yesterday to tow the line with the rules of Blog Action Day, but didn’t have time. But really, in California it’s still the 15th. And the blogosphere is allowed to be chaotic…

Well, I am certainly not an environmental expert, but you don’t have to be a genius to understand that we are at a historical turning point on environmental thinking. Most of the environment-related blogs and sites I read – such as Grains of Sand, the outstanding blog of Caspar Henderson, award-winning writer and journalist on environmental affairs, who also writes on the Open Democracy site – agree that addressing environmental degradation and climate change should be the top priority for all politicians. Celebrating Al Gore’s Nobel Peace Prize, Alex Steffen writes on WorldChanging:

“There is no longer any reasonable debate about whether or not we need to move with all possible speed towards a different way of living on this planet. To argue the contrary is now to prove oneself morally bankrupt”.

Point taken, you won’t hear a whisper from this blog, sir! But while there is (not) much talk of historical responsibilities, EcoEquity and of the right of developing nations to achieve our levels of economic welfare and prosperity, in practice most realist observers would admit that such rights will be trampled in the name of national economic self-interest.

With Western politicians more interested in wooing political constituencies, how can we expect them to make fair choices about who should bear the costs of carbon emission reduction? Are we honestly so deluded to think that the US and EU will consider slashing their economic growth perspectives, harm their own national companies, cause unemployment and possibly even political unrest, in order to help China, India or Brazil become wealthy, highly-industrialised nations? If we are, then perhaps we should simply ask Father Christmas to bring us a new atmosphere on 25 December.

The truth is, as a number of critical political ecologists concerned about international development put it, that the climate change debate could prove to be the hardest hurdle to jump for nations trying to develop. As Tim Forsythe and Zoe Young put it on Mute Magazine:

“There seems to be consensus among global elites about where to start (be afraid, be very afraid … but always trust the government), how to address the challenge (change development patterns in the South to ‘offset’ carbon emissions produced by business as usual in the North), and who is responsible (mainly you and me). Real doubts and arguments are suppressed while market-friendly ‘solutions’ are served up on a nice, glossy plate”.

For example, northern corporations – supported by government policies – are increasingly buying out large quantities of land to convert into ‘carbon sinks‘, often in areas where land tenure and land use rights are in dispute, so they don’t have to reduce their carbon emissions.

Many environmentalist would already have me gunned down for what I’ve written so far, but let me reassure them: I really do love trees! I’ve planted about 20 so far myself! But I just can’t see how we can expect our governments to solve this situation while lifting millions of people out of poverty.

So, what is to be done? Are we – generally concerned individuals, who are passionate about global justice, yet also care about passing on to our children a world where the air is breathable and the seas still populated by fish schools – just condemned to take sides? If we do not agree with this state of play, are we to be considered environmental foes?

I refuse to bow to this logic. The answers to the problems of climate change, environmental degradation and sustainable development are far more complex and intertwined than what we’re being told so far. On the one hand, we need to invest serious money into researching and identifying appropriate technologies to the economic development needs, energy consumption requirements and environmental challenges of developing countries. This would show developing nations that we are not just paying lip-service to the press when we say we want to help them fight poverty.

On the other hand, we need to engender a behavioural shift in the developed world, recognising that the neo-liberal economic principles that govern our economies and societies are also part of the problem, so it’s unrealistic to expect people not to discount the future when the socio-economic structures that surround them are giving them the opposite message. This is about much more than switching to energy-saving light bulbs. It’s about questioning one of the founding tenets of contemporary capitalism: consumerism.

Addressing climate change requires a deeper re-thinking than most governments, corporations and – dare I say – radical environmentalists are ready to concede. Gore is right: this is the end of the beginning. But – in Kevin Smith’s words – another end of the world is, indeed, possible.

———————

Update 18/10/07

Blog Action Day was a resounding success, with over 20,000 blogs focusing on the 15th of October on the topic of the environement (or the 16th if you’re always late like I am). Check the statistics on the Blog Action Day site and make sure you enter your email address to be notified about next year’s Blog Action Day.

Incidentally, White African wrote a post listing a number of African bloggers that have taken part in the initiative and have posted about Africa and the environment. I particularly enjoyed AfriGadget’s post entitled: where the world sees junk, Africa recycles.

Stuffed and Starved

Patel's Stuffed and Starved book-cover

You know a book is good when not one, but three different friends write to you unprompted to recommend it. And you know it’s a masterpiece when it spawns a Facebook fanclub group! So today I bought Stuffed and Starved, Raj Patel’s new study on the absurdities and political interests lying behind the current global food system, which leaves millions fighting obesity while millions more struggle to get a meal a day.

Felicity Lawrence on The Guardian sings its praise:

Unless you are a corporate food executive, the food system isn’t working for you. If you are one of the world’s rural poor dependent on agriculture for your livelihood – and roughly half the global population of 6 billion fall into this category – you are likely to be one of the starved. If you are an urban consumer, whether an affluent metropolitan or slum-dwelling industrial labourer, you are likely to be one of the stuffed, suffering from obesity or other diet-related ills.

Raj Patel’s fascinating first book examines this apparent paradox. His thesis is that the simultaneous existence of nearly 1 billion who are malnourished and nearly 1 billion who are overweight is in fact the inevitable corollary of a system in which a handful of corporations have been allowed to capture the value of the food chain. Moreover, government policies through history have been designed to control our food. Their aim has been to provide cheap food for the urban masses and so prevent dissent at home. The instruments of colonial command may have been replaced with newer mechanisms that give a greater role to the private sector, but control our food they still do with disastrous social consequences, despite all the neo-liberal rhetoric of free trade and choice.

Another book joining my awful backlog of to-do reading…

Blog Action Day

Like almost 10,000 other bloggers, I am taking part in Blog Action Day on 15 October. For once, the blogosphere will resonate with one, common topic: the environment.

It’ll be interesting to see if and how this will work, and whether it will have a lasting impact. Personally, I have always been fascinated by how the blogosphere can become a social mobilisation tool, so I’ll be posting and checking the results closely.

A fourth sector?

 The Fourth Sector Network (courtesy: http://www.fourthsector.net)

While we’re still struggling to get the third sector officially recognised in most policy circles (the European Commission, for one, has no Directorate General dealing directly with this ever-expanding sector), there are some who are already envisaging the rise of a fourth one:

Over the past few decades, the boundaries between the public (government), private (business), and social (non-profit/non-governmental) sectors have been blurring, while a Fourth Sector of organization has been emerging. The archetypal Fourth Sector model is sometimes referred to as a For-Benefit organization, and the sector itself is also referred to as the For-Benefit Sector. There are a wide variety of other Fourth Sector models and approaches, bearing different names and emphasizing or embodying different aspects of the For-Benefit model.

Here‘s a comprehensive list of what typology of organisation is included in the sympathetic patterns of the fourth sector. The idea has triggered over-excited reviews in the American press, interest from educational circles, and of course the odd glance from the donor community.

Personally, I like the term and its ideal mash-up of exciting initiatives (triple bottom line, Open Source, sustainability, social enterprises, etc.) that are transforming the way the third sector operates. Yet, it is not very clear why an entire new classification is needed, especially for organisations like cooperatives and social enterprises, which have been around for ages.

Are we witnessing the rise of an entirely new sector, or the slow and painful transformation of the old third sector? And if a fourth sector were to emerge, shouldn’t we be more clear about which parts of the third sector are excluded, and why?

Google Earth in defence of Amazon tribe

The Peruvian Amazon Basin - by Sunvil

Via the PSD Blog, here’s a story about how Google Earth has come to the aid of a Brazilian Amazon tribe fighting for its rights against loggers and miners:

[…] “The Amazon rain forest and its indigenous peoples are disappearing rapidly, which has serious consequences both locally and globally,” said Google Earth spokeswoman Megan Quinn. “This project can raise global awareness of the Surui people’s struggle to preserve their land and culture by reaching more than 200 million Google Earth users around the world.” This is not the first time Google Earth has helped environmental or humanitarian causes. Last year, the Mountain View company joined with the U.S. Holocaust Memorial Museum to map out destroyed villages in Darfur, with the Jane Goodall Institute to follow chimpanzees in Tanzania, and with the U.N. Environment Program to illustrate 100 areas around the world that have been severely deforested.

In the case of the Amazon, Almir says improved satellite images would not only keep tabs on loggers and miners but would also help strengthen Surui culture by cataloging medicinal plants, hunting grounds, ancestral cemeteries and sacred sites. […]

Read the full article here.

The challenges of Web 2.0 & digital mapping

 

Web2forDev is not listed yet by INGOs as one of their main blog sources on Web 2.0 and development, but it should be. Launched as the blog of the conference that will take place in Rome in September on the subject of ‘networking, collaborating and exchanging knowledge in agriculture, rural development and natural resources management’, the blog is already featuring a number of interesting post.

One is about the challenges of adopting and implementing Web 2.0 applications in Africa. Access, connections, and a general recognition that mobile networks are the future. Through this blog, I came across Giacomo Rambaldi’s IAPAD:

[IAPAD is] the merger of Participatory Learning and Action (PLA) methods with Geographic Information Technologies and Systems (GIT&S) to compose peoples’ spatial knowledge in the forms of virtual or physical, 2 or 3 dimensional maps used as interactive vehicles for discussion, information exchange, analysis and as support in advocacy, decision making and action taking.

Although quite a mouthful (the organisation is linked to CTA, the EU-funded Technical Centre for Agricultural and Rural Cooperation ACP-EU, so it’s unsurprising that their communication capacity is limited), this is still an interesting initiative worth signalling.

Finally, although not exactly related to Web 2.0 for development, it is also worth checking out the Digital Earth initiative, which (like the Internet and Global Warming) was allegedly conceptualised by Al Gore:

Digital Earth is a visionary concept, popularized by former US Vice President Al Gore,  for the virtual and 3-D representation of the Earth that is spatially referenced and interconnected with digital knowledge archives from around the planet with vast amounts of scientific, natural, and cultural information to describe and understand the Earth, its systems, and human activities.

Although at the moment it doesn’t seem to have produced much more than a series of lengthy conferences between suited executives, it has the potential to become really amazing in the future, as it translates into visual data all the vast amounts of information that is already on the net relevant to achieving the most pressing social and environmental objectives.

From Development 1.0 to Development 2.0

The Future - CG4TV

FreePint printed this article by Giulio Quaggiotto and Pierre Wielezynski – both linked to/working for the World Bank – on how Web 2.0 is changing the face of development. This is the first article of its kind, as far as I know, and it’s also the subject of my dissertation here at the London School of Economics and Political Science, so I am glad I’ll be one of the pioneers on the subject. It’s in fact more than this: it’s a manifesto for the future of development. 

I am reproducing the article below for your perusal. It’s an excellent and most comprehensive review of the subject, and I thoroughly recommend it.

The transition from Development 1.0 to Development 2.0

One interesting aspect – which is sometimes forgotten – behind O’Reilly Media’s coining of the term ‘Web 2.0‘ is that it stemmed from an analysis of the companies that survived the crash of the dot-com bubble. Not so much of a futuristic vision, then, but rather a reflection on tried and tested business models (as well as technologies) that weathered the storm to produce the likes of Google and Amazon.

What if one were to apply the same type of analysis to the development sector? One could argue that we are currently witnessing a crisis of the traditional aid and international governance models, which could have far-reaching consequences somewhat reminiscent of the dot-com crash. At the same time, the emergence of new approaches (such as microfinance and online campaigning) may herald the beginning of a whole brave new world – indeed, it would seem that the era of the wisdom of crowds and the Long Tail, as defined by O’Reilly, has caught on in the non-profit world. Out with Development 1.0, the era of the World Bank, the UN, the IMF (but also the traditional non-governmental organisations (NGOs)), and in with Development 2.0, whose ambassador could perhaps be Grameen Bank, funded by Noble Prize winner Muhammud Yanus, or Gapminder’s founder Hans Rosling with his iconoclastic zeal to deconstruct established development myths.

Intriguing as the prospect of identifying clear-cut boundaries might be, the reality is that it’s probably too early to tell whether we are truly witnessing the emergence of a new development paradigm (see here for a similar conclusion). Rather, we are in a fluid, transition phase where traditional NGOs and development institutions are testing the waters of Web 2.0, while, on the more innovative end of the spectrum, new start-ups are emerging whose entire business model is based on Web 2.0 opportunities. Somewhere in the middle are ‘hybrid’ projects that span the two worlds. For instance, Oxfam’s recent campaign to support Ethiopian farmers featured traditional campaigning tools such as faxes, postcards and demonstrations, but also shared pictures via Flickr and a YouTube duel with Starbucks.

Take a look at the interactive list of the ’59 Smartest Orgs Online’, which ranks non-profits based on their ‘Web 2.0 smarts’ – the extent to which they integrated Web 2.0 in their business model. On any given day, it will feature established organisations such as Greenpeace or Amnesty International, alongside the likes of MobileActive.org (‘cell phones for civic engagement’) or microloans site Kiva. Indeed, the list is perhaps the best place to test the pulse of ‘Development 2.0’, together with Change.org‘s intriguing tag cloud.

If it’s too early to talk about winners or losers, it’s still interesting to apply O’Reilly’s model of key Web 2.0 patterns and competencies to the development world. It may highlight emerging trends and identify areas that may be waiting for the birth of a Google equivalent for the development sector.

The Long Tail of development services

O’Reilly invites Web 2.0-savvy companies to ‘reach out to the entire web, to the edges and not just the centre, to the Long Tail and not just the head’. The emblem here is eBay. This concept has interesting applications in the development context. Traditionally, managing micro-donations has proven to be challenging for non-profits, whose back end was not designed to guarantee to, say, a donor in the UK, that their money will go to found a specific project in a given village in Rwanda. ‘Adopt a school’ type of projects have often incurred very high overheads. In come the likes of Kiva.org, which uses the Web to cut out intermediaries and allow for direct donations to small businesses in the developing world, or GlobalGiving, which guarantees that ’85-90% of your donation gets to local project leaders within 60 days’. This way, even donors with niche interests can find a way to support the cause that is dear to their heart through the Web. The same desire to cater for niche interests lies behind Change.org, a social networking site that aims to foster ‘a fundamental change in the way people engage in social issues’ by allowing grassroots activists to network with others who share their interests. It will be interesting to monitor how these new business models will fare and, on the other hand, how traditional NGOs will react to the challenge.

The race for development data

What do Amazon, eBay and MapQuest have in common? They are backed up by the largest specialised database in their respective markets (books, auctions, maps, etc), O’Reilly observes. For this reason, he adds, ‘the race is on to own certain classes of core data’. The smartest companies are the ones who let users add value to their data through mashups or other types of interaction (e.g. book reviews on Amazon). Once again, there are intriguing parallels here with what is happening in the development world. Take, for instance, conservation – an area traditionally plagued by the lack of data interoperability. A number of initiatives are emerging, such as IUCN-backed Conservation CommonsEco-ishare that are trying to encourage open access to biodiversity data and build the biggest repositories in their category, to use O’Reilly’s language. Others, such as the above mentioned Gapminder and Maplecroft are adding value to their sets of development data through visualisation software (Gapminder’s so cool that Google had to get a piece of it). As for mashups, an example of an application with great potential that we’ve come across recently is a combination of Google Earth with meteorological data. Imagine for a moment the weather forecast being delivered to farmers in Ethiopia, specially trained for the purpose, via mobile phones, as in Wepoco’s plans. But see also the combination of Google Maps and ethnicity data done by Healthcarethatworks to prove that disenfranchised communities have more difficulty accessing care. and UNEP-WCMC’s

Letting users interact and play around with the data, ‘trusting them as co-developers’, (O’Reilly) is still a cultural challenge, as Gapminder’s Rosling found out, but the obvious next step. One could easily imagine, for example, that WWF’s recent partnership with Google, which allows virtual access to conservation projects on the ground may be followed by some interactive feature that allows scientists or volunteers on the ground to add or comment on the data. Ditto for the work Amnesty International has done with Google Earth, mapping out human rights abuses around the world (more here).

Getting datasets out of their respective databases is certainly a challenge due to intellectual property issues and data interoperability, but if the various owners of these datasets were willing to do it, the very 2.0 site Swivel would be the ideal place to get some collaboration going. After barely 4 months of activity, the site (still in beta) already offers over 3,000 datasets contributed by over 4,000 members (including OECD) and has all the 2.0 features you can dream off: blog it, digg it, badge it, Google widgetise-it, etc.

Harnessing collective intelligence

The key principle behind the giants of the Web 2.0 era, points out O’Reilly, is that they have embraced the power of the Web to harness collective intelligence. What better example than Wikipedia? NGOs in this respect would seem to have a natural advantage over the private sector, given their traditional reliance on volunteers’ passion and creativity. And Development 2.0 is creeping into perhaps unexpected areas of the development sector. It may come as no surprise to learn that the likes of Greenpeace and Oneworld have their own blog. Perhaps not many people, though, may know that the World Bank Group is running three blogs (as well as online discussions) and has recently developed Buzzmonitor, a tool to gauge stakeholder’s perceptions through social media. And what about UNICEF’s sponsoring of The One Minutes Jr. site, the YouTube equivalent that gives a voice to marginalised young people?

Campaigns, as in the case of Oxfam above, are the obvious place to harness Web 2.0 to create connections and galvanise supporters (readers may be interested in an interesting think piece by the author of ‘Momentum: Igniting Social Change in the Connected Age‘). Online campaigning is by now a well established advocacy tool in the armament of the smart NGO campaigner. See here for a list of examples and here for an illustration of how EWG is using volunteer support to build an online database of labels for their water safety project.

But this natural affinity doesn’t mean that all opportunities have been explored. Far from it, one can only imagine what would happen if the development sector were able to fully galvanise the ‘wisdom of crowds’ in support of its goals. One has to love the interactivity of Amnesty’s Guantanamo campaign, which allows users to create a virtual alter ego and join an online flotilla to the US base in Cuba. But what if you were to take this one step further? What if, as in the case of WWF Russia’s strategy game to save the leopard, you create a full- scale simulation of a real conservation challenge, let users compete to come up with their best solution and then use it in the real world? Likewise, one likes to think that it is it just a matter of time before an NGO (or development institution) will use a tool like Second Life or equivalent to interact with funds recipients to jointly create a virtual version of an ideal project scenario before funding it.

Joi Ito, a prominent venture capitalist, has written an interesting paper entitled “weblogs and emergent democracy” where he outlines how blogs and other 2.0 technologies will help shape democracy. Yochai Benkler has written a riveting book (available free online) titled “The Wealth of Networks”, in which he explains and documents how peer productions are changing markets and freedom. The arguments used by these two authors revolve around the network effect. How can an issue go from obscure to front page in a matter of five links and lead people to act and change things? A site like dotherightthing.com leverages the wisdom of the crowd to evaluate corporations and hold them accountable. By asking users to vote, tag or flag issues, these sites hope to become forces of change and get organisation to, well … do the right thing. A similar issue aims at doing the same for the US government. GovTracks mashes up various information sources to help regular citizens track their elected officials, key legislative issues, voting records etc.

If these initiatives do not yet have huge visibility, they are a model of the things to come.

Making a difference, in hard, cold cash: the Long Tail of micro-donations

And finally, what about fundraising? Raising awareness, having conversations around development issues and sharing photos could be labelled the first wave of 2.0 applied to development. But what if there was something much more tangible (money for example) coming?

Over 3 years ago, Fred Wilson, a popular blogger and venture capitalist out of New York City decided to sign up for the AdSense program offered by Google and to contribute the revenue generated by his traffic to the Grameen Bank. Small step, yes. But scale that up and it could make for a significant amount of cash for various social causes.

See also GoodSearch, which helps monetise traffic much in the same way most site do, via advertising, except that, here again, a portion of the revenues are contributed back to social causes. Even Microsoft launched their own program, labeled I’M. The idea is that a portion of the advertising revenue generated by users of the Live Messengers IM software would be allocated to social causes.

There is something more than just a gimmick here. As it becomes increasingly easier to put your money where you mouth is, why not think about fundraising through Linked In and other social networks where you put your money on causes that you, your friends and the rest of the crowd filtered and recommended for you?

The very secretive Project Agape seems to want to do something along those lines by ‘applying virality to altruism’. No specific details are available at the time of writing but given that the founder was behind Napster and Facebook, a healthy dose of ‘sociality’ is to be expected.

More to come

We have seen that many of the initial uses of Web 2.0 were focused on raising awareness around issues by leveraging word of mouth. We also discussed a second wave where applications and sites are more focused on getting people to collaborate, and a third wave focused on monetising traffic and attention to support social causes. Given the short time frame in which these three phases have happened, and given the increasing pressure on governments, international organisations and large NGOs to be more transparent, there is little doubt that much is yet to come.

As our world increasingly looks like a village, as new information sources become available and as more people get connected (see “The Internationalisation of Web 2.0“), it is inevitable that new, revolutionary applications will spring up and take the development sector by storm. The challenge therefore for existing 1.0 players like the World Bank and the United Nations is not to decide whether they should ‘comply’ to Web 2.0 but to actually embrace the technology and principles and maintain (or redefine) their relevance. Medium to large size non-profits also need to ask themselves questions about their relevance in this highly competitive, highly fragmented environment. How can they invest in technology, people and applications, not to be cool but to leverage their competitive advantage (be it their donors, knowledge, data or assets)? Smaller non-profits have proven the most innovative so far in their use of 2.0 and the question arises whether they will still be able to compete for attention once the entire sector has moved to this brave new world. The upcoming Web2fordev conference, hosted by FAO, looks like an interesting place to get the discussion going.


Giulio Quaggiotto <gquaggiotto@ifc.org> is the Programme Officer, Knowledge and Innovation at the IFC, the private sector arm of the World Bank Group. His interests include social network analysis, integration of KM in business processes and the link between KM and sustainability.

Pierre Guillaume Wielezynski <pwielezynski@worldbank.org> is a member of the World Bank’s Central Web Team, where he focuses on audience measurement, marketing strategy and social media. He designed and supervised the development of the buzzmonitor, the first open-source social media aggregator.

Store Wars

Store Wars 

In a pause in the endless series of exams I seem to be enduring these days, here’s an excellent use of the Internet and creative imagination to promote organic products: the Store Wars animation.

A similar – and equally funny – idea to that of the Meatrix, which also takes inspiration from a movie to promote messages about farming and organic production methods!

So when is organic food going to cost less, so we can all afford it?